For B2B Founders

LinkedIn Video That Builds Real Authority With the Right Buyers

Komet Media helps B2B founders build a consistent LinkedIn video presence. Whether you have a backlog of recordings to work with or are building a content system from scratch, Komet runs the full cycle: research, scripting, production, editing, and distribution.

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The Problem

Why Most B2B Founders Are Not Showing Up on LinkedIn

LinkedIn is where buyers form opinions about you before they respond to outreach. Where investors check your credibility before agreeing to an introduction. Where future hires decide whether your company is somewhere they want to work.

Founders who build a consistent LinkedIn video presence over time earn a different kind of trust. A buyer who has watched your clips before a first call is already further along in the relationship. That changes how the conversation starts.

But most B2B founders run into one of two problems that keep this from happening.

Not creating enough content

Founders are running companies. Between product decisions, team management, fundraising, and sales, content falls to the bottom of the list every time. It is not a shortage of ideas. It is the absence of a system that turns those ideas into consistent weekly output without consuming your week.

Not getting visibility on content that already exists

Some founders have more useful material than they realize. Podcast episodes, webinar recordings, event talks, panel appearances, long-form interviews. That content already exists. It just never gets turned into the short clips that earn attention inside a LinkedIn feed.

Both situations leave trust and pipeline on the table. Komet builds the video system that solves both.

ICP

Who This Is For

Komet works with B2B founders who need a video content system, not a one-off editing job.

This page is built for founders who:

Run a funded B2B SaaS company, VC-backed startup, or established technology business

Have a point of view worth putting in front of buyers, investors, or future hires

Need consistent LinkedIn video output without adding headcount or managing a freelance stack

Want the system handled end-to-end: what to say, how it looks, and where it goes

Komet does not work with lifestyle creators, entertainment channels, or personal brands without a business back-end. The content Komet produces is built to make serious buyers trust you more, not to grow a follower count for its own sake.

How it Works

Two Ways Komet Works With B2B Founders

Mode 1: You already have recordings

Some founders have months of usable material sitting unused. Podcast episodes, webinar recordings, keynote talks, panel appearances, long-form interviews. That material already contains the ideas your audience needs to see.

Komet reviews what you have, identifies the strongest moments, builds hooks and framing around them, and produces LinkedIn-ready clips from that base. For a sense of what that looks like with webinar material specifically, see how to repurpose a webinar into short-form video clips. The same logic applies to podcast recordings: turning podcast episodes into short-form clips follows the same system.

The result is a consistent content engine built from material that already exists.

Mode 2: You are building from scratch

Other founders have no content library yet. They know LinkedIn video matters but have never recorded a webinar, appeared on a podcast, or built a content system.

For these founders, Komet builds everything from the ground up. Niche research, topic development, scripting, recording support (remote interview or on-site production day), editing, and distribution. The output is the same as Mode 1: a repeatable video system that delivers content every week.

For a view of what consistent video content looks like across B2B contexts, see short-form video content examples for B2B.

Output Scope

One System. Multiple Outputs Across the Funnel.

A LinkedIn video system built by Komet does more than fill your feed.

The same content that earns organic reach on LinkedIn can support other parts of your business:
‍

Organic social

Weekly LinkedIn clips and posts that build awareness with buyers, investors, and potential hires

Paid distribution

Clips structured for retargeting or top-of-funnel paid campaigns

Account-based marketing

Short videos tailored to specific accounts, deal conversations, or target personas

Lead generation

Educational clips that move buyers closer to a conversation before they speak to your sales team

One video system. Research, scripting, production, editing, and distribution. Multiple outputs across organic, paid, and pipeline channels.

The Full System

What the Komet Team Does

Komet is not a file-processing service. The team owns the full video system.

For a B2B founder building on LinkedIn, that system includes:

Niche and audience research

Understanding your ICP, what content is already performing in your category, what competitors are posting, and where the gaps are that give your content an edge. This happens before a single script is written.

Topic and content strategy

Developing a content mix that covers your point of view, your product's value, and the questions your buyers are actively asking. Komet builds a documented content plan with clear directions for each clip.

Video scripting

Writing scripts for each clip or batch. Komet produces talking head scripts, structures Q&A formats, writes educational hooks for B2B audiences, and builds contrarian takes and soundbite segments built for LinkedIn. For reference on what strong storytelling video looks like for B2B founders, the Komet blog covers this in detail.

Recording support

Komet coordinates the recording session: either a remote interview format or an on-site production day at your location. Shot lists, B-roll direction, and recording checklists are prepared by the team so the session runs efficiently without your oversight.

Video editing

Editing for high retention, with motion graphics, captions, B-roll, and formatting built for LinkedIn's feed behavior. Clips are delivered in batches for your review and approval before publishing.

Distribution

Posting on schedule, writing captions tailored to each clip, and cross-posting to YouTube Shorts, Instagram Reels, and other agreed platforms.

Deliverables

What You Get Each Month

A typical Komet engagement for a B2B founder on LinkedIn delivers:

Talking head clips with a clear point of view, built for LinkedIn scroll behavior

Educational segments that answer the questions your buyers are already asking

Contrarian takes that establish your position in the market

Q&A formats from real conversations, interviews, or scripted sessions

Soundbite one-liners that work as standalone clips or supporting assets

Captions and on-screen text formatted for LinkedIn

Cross-posting to YouTube Shorts, Instagram Reels, and other agreed platforms where relevant

For founders starting from scratch, Komet builds everything: scripts, recording sessions, and full editing. For founders with existing material, Komet extracts from what already exists and supplements with scripted content where the library has gaps.

Process

How the Process Works

Step 1:
Discovery and research

Komet reviews your existing content (if any), your LinkedIn presence, your ICP, and what is already working in your category. The output is a clear picture of which topics, formats, and clip structures will earn attention from your specific audience.

Step 2:
Content strategy and scripting

Komet builds the first batch content plan and writes scripts for each clip. For founders with existing recordings, Komet maps the material and builds hooks and framing around the strongest moments. For founders starting from scratch, scripting covers a full content calendar. Video content ideas for B2B SaaS teams gives a sense of the content territory Komet draws from.

Step 3:
Recording (where applicable)

For founders building from scratch, Komet coordinates the recording session. Remote interview formats and scripted talking head shoots are both supported. A typical batch session covers four to eight weeks of content.

Step 4:
Editing and production

Komet edits all clips with captions, motion graphics, B-roll, and LinkedIn formatting. You review each batch before any clip goes live.

Step 5:
Distribution and cross-posting

Komet publishes on schedule, writes post captions, and handles cross-posting to YouTube Shorts, Instagram Reels, and other agreed platforms.

The Case for Video

Why LinkedIn Video, Not Just Text Posts

Text posts reach part of your LinkedIn audience. Video reaches a different part and earns a different kind of attention.

A founder who posts text regularly builds a network presence. A founder who posts short video consistently builds something closer to recognition. A buyer or investor who has watched you explain your thinking, your category, your product positioning, and your market point of view across dozens of short clips knows something about you before the first conversation happens.

That changes what the first conversation sounds like.

For B2B founders with long sales cycles and high-trust buying decisions, that difference is the whole point. Komet Media is a B2B video growth agency built specifically to create that outcome for the founders and companies that take it seriously.

Clarity

What This Is Not

Komet is not a subscription clip-cutting service. The team does not process files you hand over and return edited versions.

Komet is not a creator agency. The content produced is not built to chase trends, game the algorithm, or grow follower counts for their own sake.

Komet does not work with founders who need light-touch, low-cost editing with no strategic involvement.

If you need a full video growth partner that owns the system and delivers consistent output built for B2B outcomes, Komet is built for that. If you need someone to edit a single video, this is not the right fit.

Work with Komet Media

Ready to Build Your LinkedIn Video System?

B2B founders who show up consistently on LinkedIn with clear ideas and sharp video content build a different kind of trust with buyers, investors, and future hires.

Komet Media builds the system that makes consistent output possible, whether you are starting with a full content library or building from the ground up.

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Success Stories

We love the work. We have gone “viral”. With over 750,000+ views on one of the shorts.

Before we would only have about a few hundred views if that.

We have over 600 new subscribers, and this has impressed our investors and board .

Ariana Faustini

Head of Global Marketing Golioth.io

Walden Catalyst YT Shorts 500,000+ views

Our videos got Walden Catalyst ventures ~200,000+ views on Youtube Shorts

Distribution First Linkedin Videos Screen

I have loved working with Komet Media on my podcast.

‍It's honestly the only way I can imagine doing this type of content and being able to not just create a show that goes out into Spotify and Apple, but be able to create a web of content that comes off of that every single week that I can post across social media and deliver that content to my audience.

I would highly recommend if you are looking to use video content across your different channels and across different mediums that you would check out Komet media to be able to do that for you and your business.

Justin Simon

Founder Distribution First

Dont take our word for it.
Trust our customers

Komet Media is our Ace in the hole. They took our production value way up.

They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.

Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.

Austin Beveridge

Head of Marketing @ Arc Technologies

Komet Media, a great asset to the team! From the very beginning their level of service and process to collaborate was top notch. Overall I applaud them on their adaptability, correspondence, work ethic and quality of output.

Jess Olarte

Marketing Strategist @ Faethm AI

‍You all are AWESOME. We were testing multiple vendors this first month to see what the output was like. You knocked it out of the park! Design, timing, responsiveness! Thank you :)

Emily Mireault

Marketing @ Nectar

Most podcast editors don’t take the time to understand the content. You basically have to hand hold them through the edit. We were not looking for another editing agency who would keep asking us what to clip or what’s important. That’s exactly why we went with the Komet Media team.

‍They took ownership of the project, took the time to research and understand the content, basically bringing a lot of value to the table. They've done great work with our L&D Cafe podcast & MochaSips podcast.

‍For us personally, they've made it easy to consistently churn out podcasts because we know we just have to send it to them and they'll take care of everything else.

Pranav Kale

Marketing Storyteller and Strategist,
iMocha

Komet Media is our Ace in the hole. They took our production value way up.
‍
They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.

Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.