100 Hook Examples for B2B Sales Videos

Let me say this upfront.

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Your B2B sales video does not fail because of bad production.
It fails because the first five seconds did not earn attention.

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At Komet Media, we repurpose hundreds of B2B videos every month. The pattern is painfully clear. When the hook is weak, even the best offer dies quietly in the feed.

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In 2026, attention is the currency. Buyers are busy, skeptical, and overloaded with content. If your video sounds like a pitch from second one, they scroll.

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This blog gives you 100 hook examples for B2B sales videos that work across LinkedIn, email, landing pages, and outbound video.

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These hooks are designed to:

• Stop the scroll
  
  
• Trigger curiosity
  
  
• Speak directly to buyer pain
  
  
• Start conversations, not pitches
  
  

Bookmark this. You will come back to it often :)

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Why Hooks Matter More Than Ever in B2B Sales Videos

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Most B2B sales videos open with:
“Hi, my name is…”
“We help companies like yours…”
“I wanted to quickly show you…”

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That is exactly why they fail.

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A strong hook does one thing.
It earns permission to continue watching.

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In B2B, the best hooks are:

• Specific, not generic
  
  
• Buyer-focused, not company-focused
  
  
• Insight-driven, not feature-driven
  

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Now let’s get into the hooks.

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1: Pain-Based Hooks

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These hooks call out a problem your buyer already feels.

1. Here’s why you lost deal before the first call …
2. If your sales cycle keeps getting longer, this is probably the reason
3. You are not losing leads because of pricing, here is the real issue
4. Your demos are not converting and it has nothing to do with your product
5. If prospects keep ghosting you after the first call, watch this
6. Your sales team is busy but revenue is flat, here is why
7. The biggest reason B2B buyers say no even when they like the solution
8. If your pipeline looks full but deals are not closing, this matters
9. You might be wasting your best leads without realizing it
10. Most B2B product fail for this one simple reason

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2: Curiosity-Driven Hooks

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These hooks create an information gap that pulls viewers in.

11. Almost no B2B teams track this metric but it changes everything
12. No 1 mistake killing your sales and it is invisible
13. This small change doubled the revenue for our clients
14. What I am about to show you is why most product fails
15. Everyone copies this sales tactic and it is backfiring
16. This is the fastest way to lose a warm B2B lead
17. We tested 50 sales videos and this surprised us
18. This is why your competitors are getting replies and you are not
19. One sentence changed how prospects responded to this video
20. This works even if your product is boring

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3: Insight and Pattern Hooks

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These position you as someone who understands the market deeply.

21. After analyzing 1,000 B2B sales videos, here is what works
22. High-performing sales teams all do this one thing differently
23. The best sales videos do not talk about the product first
24. Buyers decide in seconds and this is how they do it
25. The top B2B founders structure sales videos like this
26. This is what buyers listen for in the first ten seconds
27. Most sales teams focus on the wrong part of the video
28. Attention drops at this exact moment in most sales videos
29. The best sales hooks are not clever, they are clear
30. This is how buyers mentally qualify you before replying

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4: Objection-Based Hooks

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These work exceptionally well in late funnel and outbound videos.

31. If you think your prospects are not ready to buy, this is for you
32. Most buyers are not saying no, they are saying not yet
33. If price is always the objection, watch this
34. Your prospects are not confused, they are unconvinced
35. This is how buyers silently disqualify vendors
36. If decision-makers never show up to your calls, this explains why
37. The real reason buyers delay decisions
38. If your solution sounds like every other option, this matters
39. Buyers do not trust claims, they trust this instead
40. This is what buyers want before they agree to a call

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5: Founder-Led Hooks

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These build trust and authority fast.

41. I am Rajan, founder of Komet Media, and here is what I learned from
42. I talk to B2B founders daily and this keeps coming up often
43. Here is the honest truth about B2B sales videos
44. What no one tells you about selling with video
45. This is the mistake I made early on and learned the hard way
46. If I were starting sales videos today, I would do this first
47. This advice is unpopular but it works
48. Let me show you what actually converts in B2B video
49. This is how I would fix your sales video in 30 seconds
50. Here is the video content framework we use with our clients

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6: Outcome and Result Hooks

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These hint at results without making unrealistic promises.

51. This helped our clients get more replies without more outreach
52. How one small tweak improved demo show-up rates
53. This reduced wasted sales calls significantly
54. What changed when we stopped pitching in sales videos
55. This approach shortened the sales cycle
56. How we turned silent viewers into warm leads
57. This made follow-ups easier and more natural
58. The simplest way to improve video response rates
59. This works even with cold outbound
60. Why this video format outperforms traditional sales emails

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7: Educational Hooks

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These work well for LinkedIn and inbound sales content.

61. Here is how to structure a B2B sales video
62. This is what a high-converting hook actually looks like
63. Let me break down a sales video that works
64. This is how buyers decide whether to keep watching
65. What to say in the first five seconds of a sales video
66. How to sound human and not salesy on video
67. The biggest difference between good and bad sales videos
68. This is how to sell without sounding like you are selling
69. What most teams miss when using video for sales
70. This framework works across outbound and inbound
    
    

8: Personalization Hooks

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Perfect for one-to-one and account-based sales videos.

71. I recorded this specifically for you and your team
72. I noticed something about your website that stood out
73. This is relevant based on what your team is working on
74. I saw your recent post and wanted to share this
75. This is why I think this could help your team
76. I recorded this after reviewing your current setup
77. This connects directly to your role of ....
78. This is something teams like yours often miss
79. I think this might be useful given your goals
80. This is not a pitch, just simple tips to help you gain...

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9: Pattern Break Hooks

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These interrupt the scroll with honesty or contrast.

81. This is not another sales pitch
82. I will keep this short and useful
83. You can ignore this if sales videos already work for you
84. Most advice on sales videos is wrong
85. I am not here to sell you anything
86. This might challenge how you think about sales videos
87. This is uncomfortable but important
88. Here is what actually matters
89. Let us stop overcomplicating this
90. This is simpler than you think

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10: Call-to-Conversation Hooks

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These open dialogue instead of pushing conversion.

91. Curious if this sounds familiar
92. Let me know if this resonates
93. I see this a lot and wanted to share
94. Does this match what you are seeing
95. If this is relevant, happy to explain more
96. You might already be doing this
97. This may or may not apply to you
98. If this is helpful, we can go deeper
99. Worth thinking about before your next video
100. This is where most teams should start

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How to Use These Hooks in Your B2B Sales Videos

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Do not copy and paste these hooks blindly. Strong hooks are not interchangeable.The same hook that works on LinkedIn will fail in outbound. The right hook depends on funnel stage, buyer awareness, platform, and sales motion.

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1. Top of Funnel (Awareness Stage)

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Buyer mindset:
“I’m busy. I’m not shopping. But I might have a problem.”

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Best hook types to use:

• Pain-Based Hooks
  
  
• Curiosity-Driven Hooks
  
  
• Pattern Break Hooks
  
  
• Educational Hooks
  
  

Why they work:
At this stage, buyers are not evaluating vendors. They are recognizing problems. Hooks should interrupt scrolling, feel useful, and avoid selling entirely.

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Best platforms:

• LinkedIn feed
  
  
• YouTube Shorts
  
  
• Blog embeds
  
  
• Organic social video
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Goal:
Earn attention and trust, not leads.

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2. Mid Funnel (Consideration Stage)

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Buyer mindset:
“I know the problem. I’m exploring better ways to solve it.”

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Best hook types to use:

• Insight and Pattern Hooks
  
  
• Founder-Led Hooks
  
  
• Educational Hooks
  
  
• Outcome and Result Hooks
  

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Why they work:
Buyers want clarity, not hype. These hooks position you as someone who understands the market, the trade-offs, and the real constraints.

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Best platforms:

• LinkedIn long-form video
  
  
• Website videos
  
  
• Email nurture sequences
  
  
• Webinar clips
  
  

Goal:
Build credibility and preference.

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3. Bottom of Funnel (Decision Stage)

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Buyer mindset:
“Is this worth my time, money, and internal effort?”

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Best hook types to use:

• Objection-Based Hooks
  
  
• Outcome and Result Hooks
  
  
• Founder-Led Hooks
  
  
• Call-to-Conversation Hooks
  
  

Why they work:
At this stage, buyers are stuck on risk, trust, and internal buy-in. Hooks should address hesitation directly and feel human, not promotional.

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Best platforms:

• Sales pages
  
  
• Demo videos
  
  
• Proposal videos
  
  
• Retargeting ads
  
  

Goal:
Reduce friction and unblock decisions.

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4. Outbound & Cold Sales Videos

Buyer mindset:
“Why are you in my inbox?”

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Best hook types to use:

• Personalization Hooks
  
  
• Pattern Break Hooks
  
  
• Objection-Based Hooks
  
  
• Call-to-Conversation Hooks
  
  

Why they work:
Cold outbound fails when it sounds automated. These hooks lower defenses, signal relevance fast, and invite dialogue instead of pushing a meeting.

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Best platforms:

• Email video
  
  
• LinkedIn DMs
  
  
• Sales outreach tools
  
  

Goal:
Start a conversation, do not force a call.

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5. Founder-Led & Trust-Building Content (All Stages)

Buyer mindset:
“Can I trust the people behind this?”

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Best hook types to use:

• Founder-Led Hooks
  
  
• Insight and Pattern Hooks
  
  
• Educational Hooks
  
  

Why they work:
Founders compress trust. These hooks humanize the brand and work across every stage when credibility matters.

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Best platforms:

• LinkedIn
  
  
• Website “Why Us” pages
  
  
• Investor or enterprise sales conversations
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Goal:
Build human trust and credibility.

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Quick Hook Selection Cheat Sheet

• Cold audience → Pain, Curiosity, Pattern Break
  
  
• Warm audience → Insights, Education, Founder-led
  
  
• Late-stage deals → Objections, Outcomes, Conversations
  
  
• Outbound → Personalization + Pattern Break
  
  
• LinkedIn organic → Pain, Insight, Education
  
  
• Sales pages & demos → Objection + Outcome
  
  
  

Test hooks before testing formats. One strong hook can outperform ten polished videos.

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At Komet Media, we help B2B teams turn raw conversations into high-performing sales videos that sound human, not scripted.

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Sales videos do not need to be louder.
They need to be clearer, more relevant, and more human.

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If your first five seconds earn attention, the rest of the video finally has a chance.

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If you want help building sales videos that actually perform well, not just look good, let’s talk.

Book a demo call with Komet Media today.

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