🪄 AI Summary
This blog covers 10 podcasts that are not just about B2B SaaS, they are built and run by the B2B SaaS companies themselves.
Gong, HubSpot, Intercom, Atlassian, Snowflake, Zendesk, Ahrefs, Salesforce, Sales Gravy, and Semrush all run active shows where their own teams share real insights on sales, marketing, customer success, data, and growth.
Each entry includes who it is best for, episode length, frequency, verified listen links, and a real starter episode to help you get in without wasting time.
Most people learn about B2B SaaS from the outside looking in. They read analyst reports, follow thought leaders on LinkedIn, and subscribe to newsletters written by people who cover the industry.
But there is a different category of content that does not get talked about enough.
The podcasts built by the companies themselves.
Gong is not just a revenue intelligence tool. They run a podcast where their own sales leaders and customers break down what is actually happening inside enterprise sales conversations. HubSpot is not just a CRM. Their CMO and a former CMO record a show every week where they argue about what is working in marketing right now, in real time.
These are not podcasts about B2B SaaS. They are podcasts from inside it.
The perspective is different. The access is different. And for founders and marketers trying to understand how the best operators actually think, that difference matters a lot.
Here are the ten best podcasts currently running that are owned, produced, and hosted by B2B SaaS companies themselves.
Why Company-Run Podcasts Hit Differently
When a founder or marketer hosts an independent podcast, they bring their own experience. That is valuable. But when a company runs a podcast, something different happens.
The guests are often customers, partners, or internal leaders who have no reason to be anything but specific. The topics are not random. They are chosen because they reflect what the company's own customers are struggling with. The frameworks come from proprietary data that no outside analyst has access to.
Gong's podcast pulls from millions of recorded sales calls. Snowflake's guests are the data leaders building on top of their platform. Ahrefs' show is run by their own CMO using their own tool's data to make the arguments.
That is a different kind of signal. And it is one most people are not paying close enough attention to.
The 10 Best Podcasts Run by B2B SaaS Companies
1. Reveal: The Revenue AI Podcast
By: Gong
Best For: Sales leaders, AEs, revenue operators, and founders with a sales team
Frequency: Weekly
Avg. Episode Length: 30 to 45 minutes
Stage: Growth stage and enterprise
Listen: Spotify | Apple Podcasts | Website
Gong built one of the most data-rich platforms in B2B sales. Their podcast pulls directly from that. Reveal covers what is actually happening inside enterprise sales conversations, based on real call data, real deal patterns, and real revenue outcomes. The guests are CROs, VPs of Sales, and revenue operators who have closed big numbers. If you run a sales team or are building one, this is the show that will make you rethink how you coach, qualify, and close.
2. The Ticket
By: Intercom
Best For: Customer success leaders, support teams, and founders building CS functions
Frequency: Weekly
Avg. Episode Length: 25 to 35 minutes
Stage: All stages
Listen: Website
Intercom did not just build a support tool. They built a point of view on what customer service should look like in the AI era. The Ticket is where that point of view lives. Each episode covers the future of customer support, AI-driven service, and what it takes to build a CS function that actually retains revenue. The hosts are Intercom's own customer success leaders, which means the perspective is internal and grounded in real product thinking.
3. Marketing Against the Grain
By: HubSpot
Best For: B2B marketers, CMOs, and growth-focused founders
Frequency: Weekly
Avg. Episode Length: 30 to 45 minutes
Stage: All stages
Listen: Spotify
Kipp Bodnar is HubSpot's CMO. Kieran Flanagan is their former SVP of Marketing. These are two people who have spent years building and scaling one of the most recognized marketing engines in SaaS, and they talk like it. Marketing Against the Grain is sharp, opinionated, and moves fast. They do not cover marketing theory. They cover what is happening right now, what they are actually testing, and what they think is going to break or win in the next twelve months.
4. Teamistry
By: Atlassian
Best For: Team leaders, founders building culture, and operators scaling remote or distributed teams
Frequency: Seasonal
Avg. Episode Length: 30 to 40 minutes
Stage: All stages
Listen: Website
Atlassian makes tools for teams. Teamistry is their way of going deeper on why some teams achieve things that seem impossible and most do not. Each season tackles one big theme through real stories from history, sports, science, and business. The production quality is unusually high for a company podcast. But more importantly, the insights apply directly to anyone trying to build a high-performing team inside a SaaS company, not just listen to one more leadership framework.
5. The Data Cloud Podcast
By: Snowflake
Best For: Data leaders, RevOps teams, and enterprise B2B companies using data as a growth driver
Frequency: Weekly
Avg. Episode Length: 30 to 45 minutes
Stage: Growth stage and enterprise
Listen: Spotify | YouTube: @SnowflakeInc | snowflake.com/en/podcast
Snowflake's podcast sits at the intersection of data strategy and business outcomes. The guests are CDOs, data engineers, and operators at companies that are doing genuinely interesting things with their data infrastructure. If you run a data-heavy SaaS product, work with enterprise clients, or are trying to understand how the best companies are using data to make faster and better decisions, this show gives you a level of depth that no independent podcast can match because the guests are building directly on the platform.
6. Sales Gravy Podcast
By: Sales Gravy — Jeb Blount
Best For: Sales reps, SDRs, sales managers, and revenue-focused founders
Frequency: Weekly
Avg. Episode Length: 20 to 30 minutes
Stage: All stages
Listen: Spotify | Youtube | iTunes | Amazonmusic | Website
Jeb Blount built Sales Gravy into one of the most recognizable sales training brands in B2B. The podcast is an extension of that. Episodes are short, practical, and built for people who sell for a living. No fluff, no theory. Jeb talks about prospecting, objection handling, pipeline management, and the mental side of sales in a way that is direct and immediately applicable. If you have a sales team or if you are doing founder-led sales, this show will sharpen your thinking every single week.
7. Zendesk Insights
By: Zendesk
Best For: Customer experience leaders, support managers, and founders building post-sale functions
Frequency: Monthly
Avg. Episode Length: 25 to 35 minutes
Stage: Growth stage and enterprise
Listen: Spotify
Zendesk has spent years sitting inside the customer support workflows of thousands of companies. Their podcast is a direct output of that position. Zendesk Insights covers the future of CX, AI in support, and how the relationship between companies and their customers is changing. The guests are real operators dealing with real scale challenges, not consultants talking about what should happen in theory. If customer retention is a priority for your business, this show deserves a spot in your rotation.
8. Ahrefs Podcast
By: Ahrefs
Best For: SEO professionals, content marketers, and founders using organic as a growth channel
Frequency: Biweekly
Avg. Episode Length: 45 to 60 minutes
Stage: All stages
Listen: Website
Tim Soulo is Ahrefs' CMO and he does not pull punches. The Ahrefs Podcast is one of the few company-run shows where the host actively challenges conventional wisdom using the company's own data. Episodes go deep on SEO strategy, content marketing, link building, and organic growth, with guests who have actually built traffic at scale. The conversations are long and detailed by design. If organic is a meaningful part of your growth strategy, this podcast will change how you think about it.
9. Salesforce Admins Podcast
By: Salesforce
Best For: Salesforce admins, RevOps teams, and operators managing CRM at scale
Frequency: Weekly
Avg. Episode Length: 20 to 35 minutes
Stage: All stages
Listen: Spotify | Apple Podcast | Website
Salesforce runs one of the most consistent company podcasts in the industry. The Admins Podcast is built for the people who actually manage Salesforce inside organizations, the admins, the RevOps leads, and the operations teams who keep the CRM running and growing. Episodes cover product updates, real implementation stories, Agentforce and AI features, and productivity frameworks from practitioners who live inside the platform every day. If your business runs on Salesforce, this show saves you hours of figuring things out the hard way.
10. Marketing Scoop
By: Semrush
Best For: Digital marketers, SEO teams, and content strategists
Frequency: Biweekly
Avg. Episode Length: 30 to 45 minutes
Stage: All stages
Semrush built one of the most widely used digital marketing platforms in the world. Marketing Scoop is their podcast that puts that data and expertise into conversation. The show covers SEO, content strategy, paid search, social media, and digital advertising with guests from brands like Google, IKEA, and Vodafone. The insights are grounded in real campaign data and real platform experience, which is what separates it from most marketing podcasts that operate on opinion alone.
Quick Reference: All 10 at a Glance
Use this table to find the right show for your role without reading every entry above.
Which Show Should You Start With?
If you are in sales or leading a revenue team, start with Reveal by Gong. Nothing else on this list gives you the same depth on what is actually happening inside winning sales conversations right now.
If you are a marketer or CMO, Marketing Against the Grain is the obvious first choice. Kipp and Kieran move fast and they are honest about what is not working, which is rare.
If you are building or scaling a customer success function, The Ticket by Intercom and Zendesk Insights are both worth subscribing to. They cover the same space from two different angles.
If SEO or organic content is part of your growth strategy, Ahrefs Podcast is non-negotiable. Tim Soulo is one of the most data-driven voices in the space.
If your business runs on Salesforce or you have a RevOps function, the Salesforce Admins Podcast will pay for itself in time saved every single month.
What These Shows Actually Prove
There is a reason the best B2B SaaS companies invest in building their own podcasts.
It is not just content marketing. It is authority. It is trust built at scale, one episode at a time, with the exact audience they are trying to serve.
Gong does not need to convince you they understand sales. After fifty episodes of Reveal, you already believe it. HubSpot does not need to pitch their marketing platform. After a year of Marketing Against the Grain, you have already built a relationship with the people running it.
That is the compounding value of a podcast done right. Not impressions. Not reach. Actual trust, built consistently, with the right people.
The best part is that you can learn from all of it for free. Pick two shows from this list that match your current role and your current problem. Go back three months in the archive. Build a listening habit around one specific challenge you are trying to solve right now.
That is how you turn someone else's content into your own competitive edge.
Your Podcast Episodes Are a Content Asset. Are You Treating Them That Way?
Every episode these companies publish does not just live on Spotify. It gets turned into LinkedIn posts, short-form clips, YouTube videos, blog content, and newsletter material. One recording. Multiple touchpoints. Consistent presence without doubling the workload.
That is exactly what we build at Komet Media. A done-for-you podcast and video content repurposing system for US-based B2B companies that turns your existing recordings into a stream of content that builds authority and generates inbound leads, without adding more to your production calendar.
If you want to see what that looks like for your podcast or video content:
Book a Demo Call: We will walk you through the full repurposing system.
Get a Free Sample Clip in 48 Hours: Send us one episode. We will send back a repurposed clip so you can see the quality before committing to anything.
Just a real look at what your content could become.
Author:
Apoorva Saraswat
Turning Ideas into Impactful Content
