Webinar = Content Bank. Video, Audio, Text - all kinds of content in one place. You can make snippets, audiograms, quote cards, comic strips, blogs, articles, infographics, GIFs, stickers, memes, and so much more. Best part? The micro-content created can again be repurposed for 100 other things.
Now, let's dive deeper into the webinar and see different ways to repurpose it to level up your marketing game.
1. Record the entire webinar: This might seem basic, but many people miss out on this. So the most basic thing you can do is record the webinar and upload it on your website or official social media platforms after slight edits and adding subtitles. That way, potential customers who are new to your brand can view it when they visit your website and existing customers can just watch it again if they want to. Here’s one example of Leadsquared.
2. Take out snippets for different platforms: Webinars are resourceful but maybe too long for some of your audience, whose attention span on average is 8.25 seconds which is less than a goldfish, and they may not need all the information at that particular time or at all. Taking out snippets will help you focus on a specific pain point or issue. The simplest way to take out snippets is to identify a question, find the solution from the webinar, and put it in the Q&A format. Webinars are resourceful but maybe too long for some of your audience, whose attention span on average is 8.25 seconds which is less than a goldfish, and they may not need all the information at that particular time or at all. Taking out snippets will help you focus on a specific pain point or issue. The simplest way to take out snippets is to identify a question, find the solution from the webinar, and put it in the Q&A format.
3. Write blogs or articles on it: Extract the transcripts, summarise the webinar and voila! You have content for blogs and articles. You can either pick a specific topic and write about it in-depth or just convert the transcript into a blog with few edits.
4. Use the audio file to make a podcast: Extract the audio file, clean up the fillers & silences and publish it. Podcasts can be consumed by your audience anytime, anywhere - They can just plug in their headphones and dive into it. You can also translate the same podcast into different languages to reach potential customers in a different geography.
5. Create audiograms from snippets of the webinar: Extract the audio file and use it to develop audiograms for your goldfishes. You can make full-length audiograms or snippets. You can make different kinds of audiograms using wavelength, captions, faces, branding, etc.
6. Tell a story by creating comic strips: If you can find interesting conversation segments from your webinars, you can make comic strips out of it. It will make your marketing quirky and add a fun element.
7. Add a dash of humour by making memes: One of the reasons we love video content is that it is filled with candid, funny moments that can be converted into GIFs and stickers. These stickers can be used by your community to comment on your post till it gets viral. It will help with brand and face recognition. You can also make memes out of those GIFS, stickers and stills.
8. Invest time in making quote cards: Quotes are a great way to quickly encapsulate your webinar's key points or exciting highlights. Pick a few great lines from the webinar, select a template and just put it together! Here’s a quote card from an episode of an online talk show.
9. Create slide decks for SlideShare: Create your own slide deck directly from your webinars in seconds. No coding, no hassle, it's free! Select key points discussed in the webinar and put it into a pre-built template. If you have the resources then you can get creative with the design and template.
We wish we could say - that's it. But it isn't! Webinars are an oyster filled with marketing opportunities waiting to be seized. When you have spent so much time, energy, and resources on the webinar, you might as well squeeze every ounce of content out of it.
Arpita Lenka
A Social Media Marketer trying to streamline and simplify the content creation process with an aim to help you build more creative content efficiently.
