8 Best SaaS Explainer Video Examples for 2026

If you’re building a SaaS in the US, you already know this:

Your product isn’t hard to build anymore.
Getting people to understand it is the real problem.

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Buyers don’t read landing pages top to bottom.
They don’t sit through 6-minute demos unless they already trust you.
And they definitely don’t “figure it out later.”

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They decide in minutes.

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That’s where explainer videos stop being a “nice-to-have” and become a revenue asset. Creative explainer videos have become the backbone of SaaS marketing in 2026. With attention spans shrinking and the number of tools available skyrocketing, a video that clearly and creatively explains your product is no longer optional, it’s essential. But not all explainer videos are created equal. Some just list features, while others tell stories that stick, generate trust, and drive conversions.

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In this guide, we’ll break down 8 of the best SaaS explainer videos in 2026, analyze what makes each unique, and show you how to implement their best practices for your own product.

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1/ FIGMA - What's Figma? [2019] 

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Source: Figma YouTube Channel

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Figma’s explainer works because it doesn’t try to sell you on features. It changes how you think about design. It starts by showing the old reality. Design used to be local, siloed, slow, and painful. Files lived on individual machines, collaboration was clunky, and feedback took forever. Then it quietly flips the switch. With Figma, design becomes real time, collaborative, and shared by default. The video itself feels like the product. Fast, visual, and frictionless. No heavy explanations, no feature dumps, just a clear shift in perspective.

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What your SaaS can learn from this?

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The best explainer videos don’t just describe what a product does. They show the before and the after. They highlight what’s broken in the old way, build tension around that frustration, and then introduce the product as a shift in thinking, not just another tool in the stack. If your explainer doesn’t make someone pause and rethink how things should work, it won’t convert. No matter how good your features are.

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2/ WEBFLOW - If life were like web design

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Source: Webflow YouTube Channel

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Webflow’s explainer works because it never tries to explain web design tools directly. Instead, it starts with a simple question. What if life worked like web design? That one idea instantly makes a complex product feel familiar, even to people who have never designed a website. By grounding everything in a metaphor people already understand, Webflow removes the intimidation factor and makes the product click without technical explanations.

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What your SaaS can learn from this?

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The big takeaway for your SaaS is that metaphors can compress complexity faster than any feature walkthrough ever could. When you find a real world analogy your buyer already understands and map your product to it, the metaphor does most of the work for you. If your explainer needs three minutes of explanation to make sense, it is usually a sign that the metaphor is missing or not strong enough.

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3/  SoFi - Get Your Credit Card Debt Right

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Source: SoFi YouTube Channel

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SoFi’s explainer stands out because it is not really selling finance. It is selling reassurance. The video meets the viewer right where they already are, in a moment of anxiety, uncertainty, and confusion, and positions the brand as a calm and steady guide. Instead of trying to grab attention with features or promises, it focuses on earning trust first. Once that trust is established, everything else becomes easier to believe.

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What your SaaS can learn from this?

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Emotion comes before logic. People need to feel understood before they are ready to evaluate details. A strong explainer names the fear buyers do not say out loud, makes them feel normal for having it, and then introduces the product as guidance rather than a pitch. Explainers that reduce anxiety consistently outperform those that focus only on explaining how things work.

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4/ PIPEDRIVE - We make sales easy 

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Source: Pipedrive YouTube Channel

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Pipedrive’s explainer works because it commits to a single promise and refuses to dilute it. One idea, one outcome, one clear message. We make sales easy. There is no feature sprawl and no secondary storylines competing for attention. Everything in the video exists to reinforce that one thought, which makes it instantly memorable and easy to understand.

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What your SaaS can learn from this?

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Clarity always beats completeness. A strong explainer chooses one primary promise and removes anything that does not directly support it. The job of the explainer is not to cover everything. Your homepage, demos, and sales calls can handle the details later. If your explainer needs bullet points to explain itself, it usually means the message is not focused enough.

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5/ DISCORD - How Discord Works in 148,000 Miliseconds or Less 

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Source: Discord YouTube Channel

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Discord’s explainer works because it is built for how people actually consume content online, not how companies wish they did. The pacing is fast, the tone feels internet native, and there is zero corporate energy anywhere in the video. It understands that attention is scarce and treats it with respect instead of wasting it on long setups or formal introductions.

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What your SaaS can learn from this?

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Being professional does not mean being boring. Great explainers are designed for scroll behavior, not boardrooms. Cut the warm intros, skip the context setting, and start right inside the idea. If your explainer needs time to warm up or explain why it exists, you have probably already lost the viewer.

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6/ DEEL - We’re Deel, nice to meet you!  

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Source: Deel YouTube Channel

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Deel’s explainer works because it starts with who they are, not just what they do. The video feels welcoming, global, and human, which instantly mirrors the kind of audience Deel serves. Before getting into functionality or use cases, it establishes a sense of connection, almost like a first handshake that makes you feel comfortable and understood. 

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What your SaaS can learn from this?

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Explainer video is often the first emotional interaction someone has with your brand. It should clearly show who the product is for, why it exists, and make the viewer feel included rather than sold to. Features can come later. People remember how a brand made them feel long before they remember what the product does.

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7/ GITHUB - What is GitHub 

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Source: GitHub YouTube Channel

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GitHub’s explainer stands out because it focuses on the idea of collaborative coding rather than walking viewers through the interface. It explains the concept first and trusts that once the idea clicks, the audience will naturally want to explore on their own. By leading with understanding instead of screens and buttons, the video creates momentum and pulls the viewer forward through curiosity, not instruction. 

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What your SaaS can learn from this?

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Understanding creates momentum. When people clearly grasp the core idea behind your product, they are far more willing to explore the details on their own. Instead of relying on UI walkthroughs, explain the concept that makes your product valuable and let curiosity do the rest. Great explainers open doors. They do not walk viewers through every hallway.

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8/ ZOHO - What is Zoho One?

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Source: Zoho YouTube Channel

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Zoho One takes a different but equally smart approach. It does not try to hide the fact that the product is complex. Instead, it organizes that complexity. The explainer reframes what could feel overwhelming into a simple idea of everything in one place. 

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What your SaaS can learn from this? 

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You do not always need to simplify a complex product. You need to organize it. When features are grouped by outcomes and connections are clearly shown, clarity naturally follows. Clarity is not about removing information. It is about arranging it in a way that finally makes sense.

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If there is one pattern across all these explainer videos, it is this.
None of them try to explain everything.

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They change how the buyer thinks.
They remove confusion before adding detail.
They earn attention first, then trust, then action.

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The best SaaS explainer video are not flashy animations or feature checklists. They are strategic assets. They do the hard work before a demo call, before a sales conversation, and often before someone even visits your pricing page.

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If your explainer still sounds like a feature walkthrough, tries to say everything instead of one clear thing, or does not make the buyer rethink their current setup, it is not doing its job yet.

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Most SaaS teams know they need better explainer videos. What they do not have is the time to find the right narrative, script the message clearly, design something that actually feels modern, and ship consistently without slowing the team down.

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That is where we help.

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We build explainer videos for US-based B2B SaaS companies. Videos that do not just look good, but clarify, connect, and convert.

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Book a demo call now to see how we can help you create out of the box explainer videos that drive results, not just views.