🪄 AI Summary
This blog breaks down 10 iconic B2B teaser videos, including examples from Slack, Dropbox, HubSpot, Grammarly, and more. For each one, you will learn what the creative approach was, why it worked strategically, and how you can apply the same thinking to your own B2B video content in 2026. This is not about copying what worked for them. It is about understanding the principles so you can build a video system that works for your business.
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Most B2B companies are producing more video content than ever. And most of it is not working.
Not because the production quality is bad. Not because the budget is too small. But because the thinking behind it is tactical, not strategic.
A teaser video is one of the most underutilized assets in B2B marketing. Done right, it builds curiosity before you ever pitch. It creates demand before you create a solution. It makes people lean in instead of scroll past.
The 10 examples below are not here so you can copy them. They are here so you can understand what made each one land, and how to reverse engineer that into your own content system.
If you are a B2B founder or marketer trying to use video to generate real inbound in 2026, this is the breakdown you have been looking for.
1. Slack: "So Yeah, We Tried Slack"
Source: Slack, Youtube
What it is
Slack made a documentary-style teaser that followed real teams talking about how they actually used the product. It was raw, candid, and zero script energy.
Why it works in 2026
Buyers are immune to polished brand messaging. What they trust is social proof that feels unscripted. Slack understood that the strongest testimonial is one that sounds like a conversation, not a commercial. In a world of AI-generated everything, real human voices cut through.
How to execute it
Interview two or three of your best customers. Do not give them talking points. Ask them what changed after they started using your product. Record it. Edit for clarity, not for perfection. Clip the best 60 seconds and let that be your teaser.
2. Square: "A Story of a Sign"
Source: Square Australia, Youtube
What it is
Square used a single small business story to open up an entire emotional narrative about what it means to run something of your own. The product barely appears until the final frames.
Why it works in 2026
B2B buyers are humans making emotional decisions and then justifying them logically. Square led with the emotion of ownership and belonging. By the time the product appeared, you were already invested. Emotional resonance creates memory. Memory creates preference.
How to execute it
Pick one customer whose life or business changed because of what you offer. Tell their story. Keep the product in the background. The transformation is the hook, not the features.
3. Google Workspace: "Work Smarter, Not Harder"
Source: Google, Youtube
What it is
Google showed real-world scenarios of distributed teams collaborating across time zones, using subtle product integrations to demonstrate the value without a single feature walkthrough.
Why it works in 2026
Remote and hybrid work is the default for US-based B2B companies. Google met buyers exactly where they are. The context was familiar. The frustration was real. The solution appeared naturally within the story, not on top of it.
How to execute it
Identify the number one workflow frustration your buyers face daily. Build a 60 to 90 second scenario around that frustration. Show your product resolving it without narrating what the product is doing. Let the outcome speak.
4. Zendesk: "Zendesk Alternative"
Source: Zendesk, Youtube
What it is
Zendesk made a fake ad for a fictional indie band called Zendesk Alternative, playing on the exact search term people use when they are looking for competitors. It was absurd, funny, and completely memorable.
Why it works in 2026
This is one of the smartest SEO-driven video strategies in B2B history. By leaning into the search behavior of their own skeptical prospects, Zendesk flipped the narrative. They acknowledged the objection before the buyer could raise it. Humor and self-awareness build trust faster than confidence alone.
How to execute it
Look at the search terms your prospects use when they are shopping alternatives. Build a short, creative video concept around that term. Use irony or humor to acknowledge their hesitation and turn it into a reason to stay.
5. Monday.com: "Your Work OS"
Source: monday.com, Youtube
What it is
Monday.com used bright visuals and fast-paced editing to position themselves not as a project management tool, but as the operating system for how a team works. The framing was bold and category-creating.
Why it works in 2026
Category creation is one of the highest-leverage moves in B2B marketing. Instead of competing on features, Monday.com competed on category. When you define the category, you automatically lead it. This kind of positioning video does not just create awareness. It shifts how buyers think about the problem.
How to execute it
Write down what category your product currently sits in. Then ask: what is the bigger category we could own? Build a teaser around that bigger frame. Position your product as the bridge between the old way and the new way.
6. Dropbox: The Original Explainer
Source: Dropbox, Youtube
What it is
Dropbox launched with a simple animated explainer video that described exactly what the product did, for exactly who, in under two minutes. This video is credited with helping them grow from 5,000 to 75,000 beta signups overnight.
Why it works in 2026
Clarity is the most underrated competitive advantage in B2B marketing. Buyers are overwhelmed. The company that can explain what it does, who it is for, and why it matters in the clearest and most concise way wins attention. Simplicity is not dumbing down. It is respect for your buyer's time.
How to execute it
Write a one-paragraph description of your product in plain language. No jargon. No buzzwords. Then animate or visualize it with a simple character-driven or motion graphic approach. Keep it under 90 seconds. Prioritize comprehension over creativity.
7. Mailchimp: "Did You Mean Mailchimp?"
Source: Intuit Mailchimp, Youtube
What it is
Mailchimp launched a surreal, experimental campaign with a series of short films that had almost nothing to do with email marketing. They leaned fully into brand personality and cultural weirdness.
Why it works in 2026
In a saturated SaaS market, personality is the last remaining differentiator that cannot be copied. Mailchimp made a clear bet that being memorable matters more than being understood immediately. For mid-funnel buyers who already know the category, brand recall drives the final decision.
How to execute it
This strategy works best once you have product-market fit and a clear ICP. Use a short teaser series to build brand personality around the values your best customers already associate with you. Lean into what makes you culturally distinct, not just functionally different.
8. HubSpot: Inbound Marketing Education
Source: Hubspot Marketing, Youtube
What it is
HubSpot built a video series that taught B2B marketers how to do inbound marketing, with the product naturally embedded in the learning. The videos were educational first, promotional never.
Why it works in 2026
Teaching is the new selling. Buyers do not want to be pitched. They want to be helped. When your video content makes someone smarter or faster at their job, they associate that value with your brand. HubSpot built an entire marketing category by giving away the education for free and letting the product sell itself.
How to execute it
Identify the top three questions your prospects ask before they buy. Create a short video that genuinely answers each one. Do not hold back. The more useful the answer, the stronger the trust. Trust converts. Hype does not.
9. Grammarly: "It Helps You Say Exactly What You Mean"
Source: Grammarly, Youtube
What it is
Grammarly ran animated story-driven ads showing professionals navigating high-stakes communication moments, with the product quietly saving the day in the background.
Why it works in 2026
The stakes are in the story. Grammarly did not sell grammar correction. They sold confidence in communication. For B2B buyers, the emotional stakes of their work are high. A video that acknowledges those stakes and offers relief builds an instant connection. The product becomes the hero's tool, not the hero itself.
How to execute it
Map the highest-stakes moment your buyer faces where your product could help. Build a short animated or live-action scene around that moment. Show the before and after without a single feature callout. The feeling of resolution is your CTA.
10. Airtable: "Building Blocks for Modern Work"
Source: Airtable, Youtube
What it is
Airtable used a modular, builder-focused visual language to show how different types of teams could use the same product in completely different ways. The teaser communicated flexibility without a single walkthrough.
Why it works in 2026
Horizontal products that serve multiple use cases face a specific marketing challenge: if you show everything, you confuse everyone. Airtable solved this by showing the idea of adaptability, not specific features. The teaser invited buyers to imagine their own use case rather than prescribing one.
How to execute it
If your product serves multiple industries or roles, create a teaser that visualizes the concept of flexibility itself. Use metaphors, modular visuals, or rapid scenario cuts. Let the viewer project their own situation onto what they see.
The Common Thread
Every single video on this list succeeded for the same underlying reason. None of them led with features. All of them led with the human experience of the problem they solve.
They were built on a clear point of view. They respected the viewer's intelligence. And they made the buyer feel something before they asked them to do anything.
In 2026, the B2B companies that will win with video are not the ones producing the most content. They are the ones building intentional systems where every piece of content serves a specific role in the buyer journey.
Volume without strategy is just noise. But a well-built video system, one that consistently shows up, teaches, and earns trust, becomes a compounding asset that brings in leads while you sleep.
Start with one great piece. Build it with intent. Then build the system around it.
Ready to Build Your Video Content System?
At Komet Media, we help B2B companies and founders build video content systems that drive organic traffic, build authority, and generate qualified leads consistently.
If you want to see what this looks like in practice, we can put together a free sample clip for you within 48 hours, so you can evaluate the output before committing to anything.
Book a demo call and let's look at your current content strategy together.
Book a Demo Call + Get a Free Sample Clip in 48 Hours
Author:
Apoorva Saraswat
Turning Ideas into Impactful Content
