🪄 AI Summary
B2B SaaS explainer videos work best when they follow a clear script structure instead of random feature descriptions. A script template acts like a blueprint guiding teams to present the buyer’s problem, explain the solution, show outcomes, and end with a strong next step. This makes videos faster to produce, easier to understand, and more effective across sales, marketing, onboarding, and ads.
Using templates improves consistency, keeps messaging customer focused, and helps teams scale video creation as the product grows.
The four most effective frameworks are:
- PAS (Problem-Agitate-Solution): best when buyers already feel the pain
- AIDA (Attention-Interest-Desire-Action): best for ads and landing pages
- Before-After-Bridge: best for showing transformation visually
- Hero’s Journey: best for complex or enterprise products
In short, structured scripts turn explainer videos from product descriptions into conversion tools that build clarity, trust, and action.
B2B SaaS explainer videos aren’t just about explaining a product anymore, they’re about earning attention in a crowded, scroll-heavy world.
Today’s buyers don’t want feature dumps. They want clarity. They want to see themselves in the problem, understand the value fast, and know exactly why your product exists and how it will help them.
That’s why explainer videos continue to dominate B2B marketing. Research consistently shows that 85% of buyers are far more likely to consider or purchase a product after watching a short explainer video. When done right, a single explainer can improve onboarding, shorten sales cycles, and increase conversion rates across your funnel.
At the heart of every high-performing explainer video is a well-structured script.
While AI tools like ChatGPT, Claude, and others can generate scripts in seconds, great explainer videos still require strategic thinking - deep understanding of your audience, their pain points, and how your product fits naturally into their workflow. That’s where proven script frameworks with templates make your work easier.
What Does a B2B SaaS Explainer Video Script Template Mean?
A B2B SaaS explainer video script template is a ready-made structure that helps you plan what to say in an explainer video, step by step.
Instead of starting with a blank page every time, the template gives you a proven flow. It guides you on how to introduce the problem, explain your solution, highlight value, and end with a clear next step.
Think of it as a blueprint. You’re not guessing what should come first or how long each part should be. You simply fill in the details that are specific to your product, audience, and use case.
This makes explainer videos easier to create, easier to understand, and far more effective for B2B audiences.
How are B2B SaaS Explainer Video Script Templates Useful to Your Video Production Team?
B2B SaaS explainer video script templates remove guesswork and bring clarity, consistency, and strategy to your video content. Here’s how they help in real-world B2B marketing.
First, they save time without sacrificing quality.
Instead of writing a new script from scratch for every feature launch or campaign, your team can reuse a strong structure and simply adjust the messaging. This keeps the story clear and polished without slowing your team down.
Second, they keep your message customer-centric.
Good templates are built around customer problems, not product features. This ensures your explainer talks about what the buyer cares about instead of listing everything your product can do.
Third, they improve conversions across the funnel.
A well-structured explainer naturally takes the viewer from understanding the problem, to seeing the solution, to taking action. That’s why these videos work so well on landing pages, sales decks, onboarding flows, and paid ads.
Fourth, they align marketing, sales, and product teams.
When everyone uses the same script framework, the message stays consistent. The story told in your video matches what sales says on calls and what product teams show in demos.
Finally, they help you scale video creation as your product grows.
As your SaaS adds features, targets new industries, or speaks to new personas, templates make it easy to create more explainers without rebuilding your messaging every time.
In short, B2B SaaS explainer video script templates help teams move faster, communicate better, and create videos easily that drive understanding, trust, and action, not just views.
4 B2B SaaS Explainer Video Script Frameworks With Templates That Actually Work
Below are proven script frameworks used by top B2B SaaS companies.
1. The Problem-Agitate-Solution (PAS) Framework
This framework starts by clearly stating the problem. Then it digs deeper into why that problem is painful or costly. Finally, it introduces the solution as a relief. PAS works well when buyers already feel the pain but need a push to act.
Example: Slack - Communication without Chaos
Slack’s explainer opens by showing the everyday pain of scattered team communication and then presents the product as the clear solution.
Flow of the video:
Problem: chaotic communication
Agitate: inefficiency + overload
Solution: Slack unifies channels
PAS Framework Video Script Template
2. The AIDA Framework (Attention, Interest, Desire, Action)
AIDA is about momentum. You grab attention with a strong hook, build interest by showing relevance, create desire by highlighting outcomes, and end with a clear call to action. This framework is great for landing pages and ads.
Example: Hubspot - What is Hubspot CRM?
HubSpot’s explainer grabs attention with a familiar business challenge, builds interest with how teams struggle across tools, enhances desire by showing unified
workflows, and ends with a call to engage with the platform.
Flow of the video:
Attention: CRM struggle
Interest: disconnected departments
Desire: unified data + automation
Action: try/learn more
AIDA Framework Video Script Template
3. The Before-After-Bridge Framework
This approach contrasts the “before” state (life without your product) with the “after” state (life with your product). The bridge explains how your SaaS makes that change possible. It’s simple, visual, and very effective for demos.
Example: monday.com - Work Without Limits
The video shows how teams struggle to manage work across multiple disconnected tools, leading to confusion and delays. It then presents a unified workspace where everything is visible and organized. The software connects people, tasks, and processes so work runs smoothly in one place.
Flow of the video
Before: Work is scattered across tools, causing confusion and constant follow-ups.
After: Teams collaborate with clear visibility and smoother execution.
Bridge: A unified workspace connects tasks, people, and processes in one system.
BAB Framework Video Script Template
4. The Hero’s Journey (For Complex Stories)
In this framework, the customer is the hero, not the product. The product plays the role of the guide. This works well for complex platforms, enterprise SaaS, or products that require trust and long-term commitment.
The Hero's Journey Video Script Template
What Actually Makes an Explainer Video Work?
An explainer video script plays a critical role for B2B SaaS brands because it turns complex functionality into clear business value. When written well, it sharpens your message, removes fluff, and helps prospects quickly understand what your product does and why it matters to them.
Using a structured script template makes the process far more efficient. Instead of starting from scratch, you work within a proven flow that ensures nothing important gets overlooked. From defining the problem to presenting the solution and ending with a clear next step. This not only saves time but also keeps your messaging focused and consistent.
Most importantly, your script should always be tailored to the audience you’re targeting. Speak directly to their daily challenges, industry pressures, and performance goals. When viewers feel understood, they’re more likely to trust your solution. And that trust is what turns a simple explainer video into a real growth asset for your brand.
Author:
Rajan Soni
Rajan is passionate about marketing & business. He believes in process & preparation over everything else.
