A Case study is not only your success story but a great content bank. Writing a case study takes a lot of work, you might as well make the most out of it.
Let's look at 6 ways in which you can repurpose your case study:
#1 Convert it into a Video
Viewers retain 95% of a video's message as compared to 10% if reading it in text. I think that's a good enough reason to convert your case study into a video format. This way, you can reach both types of audience - people who prefer reading and people who prefer watching videos. And for those who don't have a preference get a choice on how they want to consume the content on a particular day.
You can make animated videos like this which follow the format: Company profile - problem - approach - solution - results.
In less than 90 seconds, the entire success story is beautifully presented.
#2 Podcast and Audiograms
If you like the idea of giving your audience a choice about the mode of content, then you should take it a step further. Convert your case study into an audio format, that is, make a podcast or audiogram out of it. The entire case study can be converted into a simple audio format, or you can pick exciting sections or specific problems/issues/challenges.
#3 Write A Blog Post
There is a lot of information in that one case study. What you can do is talk about all those separately in different blogs. Let's say you are a Saas company that provides solutions for the digitalisation of utilities, and you have a case study on how you helped XYZ utility to improve their billing process through digitalisation. You can write a blog on:
- Importance of digitalisation in the Utility Industry
- Problems faced by a utility in the billing area
- How billing problems can be tackled with digitalisation
- Traditional billing vs Digital billing
- How digitalisation of billing will improve customer experience
- and much more.
You can get both content and inspiration for new blogs from your case studies.
#4 Use it in your Newsletters
Including your case studies in your e-newsletter is a terrific approach to maximise their use. Similar to blogs, you can mix statistics, advice, and examples from your case study. You can add the link to your case study from which the content is taken. This way, your readers can read the entire case study if they want to.
#5 Q&A style
The lengthy storytelling format where you follow the problem - objective - solution sequence is not the only way to pass on your success story to your readers. You can convert your case study into a Q&A format. This will be a more concise and to-the-point version of your case study.
#6 Infographic
You can convert your case study into an infographic using key highlights. Your readers will surely appreciate this short form of content that can be consumed in 10- 30 seconds. If they want more, they can read the entire case study anytime. The infographic can have the client profile, challenges and results.
Here's an example for you:
This infographic can be a social media post or a picture in the newsletter. You can even add it to your website.
Ready to dust your case studies and get started?
Arpita Lenka
A Social Media Marketer trying to streamline and simplify the content creation process with an aim to help you build more creative content efficiently.
